Marcus Holloway
Hi, I am Marcus, a UX Researcher from the Bay Area with over 5 years of experience working with product teams to inform product strategy and identify areas for innovation and opportunity.
In my most recent role at Grammarly, I was the lead researcher for Grammarly Business’s self-serve growth team, which focused on increasing engagement, acquisition, and retention of Grammarly Business users. To do this, I worked cross-functionally with stakeholders to inform product decisions and direction by designing studies that combined user metrics with qualitative and quantitative data to give a complete picture of user behavior.
In addition to research studies, I also used insights to foster user empathy in workshops to ensure we were always designing for and thinking about our users throughout our product development process.
Outside of study sessions and stakeholder meetings, I love getting out to play soccer or go on bike rides with no particular destination in mind. On more inclement days, I will look to learn something new by picking up a new book (currently ‘The Way of Kings’) or trying my hand at writing short stories.
Research Strategy
I do not see research as a siloed role. I aim to partner closely with stakeholders to help develop product strategy. This means I not only involve stakeholders in the research shareout but also in the planning, set up, and execution of research studies as well. I also look to use research insights to drive user empathy across teams by facilitating workshops or brainstorms where we can use insights as a basis for innovation and product development.
Qualitative Research
Qualitative research is one of my stronger points, with both my graduate work and professional work focusing more heavily on qualitative methodologies.
- 1-1 in-depth interviews
- Focus groups
- Diary studies
- Usability Assessments
- Journey mapping & user personas
Quantitative Research
My approach to quantitative research focuses on creating a full understanding of the user experience. Qualitative methods can show you a problem or potential new ideas, but quantitative methods can tell you what those insights look like across your user population and help connect dots through data analysis.
- Surveys (Design, creation, and deployment)
- Experimental design
- A/B testing